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User Behavior & A/B Testing

JUNE 28TH-JUNE 29TH & JULY 5TH-JULY 6TH

BOOTCAMP PROMISE: TURN YOU INTO AN EXPERT IN USER BEHAVIOR DATA ANALYSIS AND A/B TESTING GURU.


DAY 1

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Gino Micacchi

COO ABA ENGLISH

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HOW TO ITERATE WITH PRODUCT USING USER BEHAVIOR DATA.

Find out how to integrate user feedback into the product development cycle. Experiment with user data and decide what you should focus on first. Be aware of what to track and how to avoid the most common pitfalls.

Context: SaaS Business Model

KEY LEARNINGS:

- Deciding priorities with user data

- Storytelling and executive summaries - Creating data driven culture

DAY 2

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Alessandro Pregnolato

director of analytics at typeform

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TOOLS & TECHNIQUES FOR USER BEHAVIOUR ANALYTICS

Learn how to analyze big volumes of user behavior data. Understand how to find common usage patterns. Correlate product usage with conversion, retention and churn metrics.

Context: SaaS Business Model

KEY LEARNINGS:

- Building the measurement plan

- Familiarising with tools and techniques

- Event modelling

DAY 3

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Iago Novoa

Head of Business Intelligence at letgo

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DESIGNING AND EXECUTING A/B TEST

Understand the essence of A/B Testing. Practice experiment designs that boost the conversion rates. Given product baseline, learn what matters when designing and executing the experiment.

Context: Marketplace Business Model

KEY LEARNINGS:

- Deciding what and when to test

- Designing and executing the experiments

- Managing multiple tests at the same time

DAY 4

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Jaume Civit

head of analytics lidl

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BRINGING IT ALL TOGETHER

Managing large scale user behavior data. Learn how to prepare your organization for handling millions of data points. Discover what's needed to build a solid foundations.

Context: e-Commerce Business Model

KEY LEARNINGS:

- Relating user data with the company goals

- Designing the analytics agenda

- Splitting the needs into building blocks


The Bootcamp Formula

4 MASTERCLASSES

JUNE 28TH-JUNE 29TH & JULY 5TH-JULY 6TH

 

20h.

DISCOVER

40h.

PRACTICE

20h.

LEARN

+ACCESS TO NETWORKING EVENTS ALL YEAR ROUND


Total participants: 20 maximum

Our Admission Process

As spots on the program are very limited, we have only 20 spots available, the application process is strict and spots run out quickly. We want to find the best candidates out there, people that are prepared and driven.

The Application Process consist of 3 simple steps:

  1. ONLINE APPLICATION

    Apply online now by clicking the “Apply Now” button and complete the required personal information and motivational questions.

  2. DEPOSIT

    Reserve your spot by paying the deposit to finalize your online application.

  3. ACCEPTANCE

    In 24h. you will be notified on whether or not you have been accepted on the program. If you have not been accepted we will issue an 100% refund of the deposit. If you have been accepted we will celebrate and get in touch to complete your enrolment.

*Tip from Bootcamp Director: Applications are first come first serve, so the sooner you apply the more chances you have of getting into the bootcamp.

 

4YFN Special Edition Tuition

1.800 €

IF ACCOMMODATION IN BARCELONA IS DESIRED +350 EUROS. INCLUDES 4 DAY STAY.

What does this include?

  • 4 top mentors as teachers - direct one-to-one access to them

  • 2 weeks of guided pre-work (to be done at home)

  • 4 days of IN PERSON masterclasses in Barcelona, Spain (total of 40 hours from JUNE 28TH-JUNE 29TH & JULY 5TH-JULY 6TH)

  • 40 hours of at-home work on cases between masterclass sessions

  • 20 participants exclusivity means direct relationship with mentors and peers

  • 1 year access to Barcelona Data Institute Networking Events

  • Access to the Barcelona Data Institute Community of Alumni

  • Unlimited access to our Student Care Team to help you through our processes

  • Bootcamp completion certificate